ASG is a one stop shop for hand signed, authentic memorabilia and collectibles. They offer athlete signing events, framing services, auctions and more. The project involved creating a new identity system that would stand out among the competition and look more refined than the previous logo.
The design solution involved using the acronym for Authentic Sport Group (ASG) which would serve as the consistent mark that would be used as a stand alone emblem and in conjunction with other word marks. Aside from the ASG crest the logo lock up with Memorabilia will be used as the main logo while the secondary word marks will be used with the various company services.
The initial phase of the design journey involved using a script lettering for the secondary word marks to represent the autograph services offered. Ultimately a serif font was chosen to pair with the custom shield lettering for increased legibility.
